Dustin Woolf, owner, Woolfpack Racing was the winner of the 2021 SEMA Launch Pad competition with his product, Natural Nitrous—a stand-alone refrigerated system designed to lower an engine’s air charge and dehumidify moisture, which increases horsepower and lowers emissions due to the fuel’s complete burn. Woolf walked away with a grand-prize package valued at $100,000.
The SEMA Launch Pad is the automotive aftermarket’s premier product-pitching competition designed to encourage automotive entrepreneurship and help inventors launch new products into the marketplace. SEMA Industry Awards Banquet attendees had the opportunity to watch the top two SEMA Launch Pad finalists compete live on stage and vote for their favorite product.
The 2021 competition was chronicled for the first time through a five-episode streaming series that debuted on the SEMA YouTube Channel. Through the series, viewers witnessed 15 semifinalists—whose products were on display at the 2021 SEMA Show—present their products to a panel of judges made up of industry veterans Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB) and Alex Parker (Redline Detection).